Fletcher Ward Design - 020 7637 0940

Visit our website at: www.fletcherwarddesign.co.uk

Wednesday, August 30, 2017

New updated Fletcher Ward Design Website!


We've recently updated our website to include some new work and samples, as well as completely new sections focusing on our MAPS and CARICATURE work.  During your coffee break have a quick browse, hopefully you'll find something that will spark a new project idea!

The new MAPS & GUIDES section focuses on our beautifully created custom made maps which bring your area to life.  Combining fine detail with fascinating and practical information, bristling with life and the perfect way to get people moving in the right direction!  Our map Artist, can create bespoke maps and plans that highlight main attractions and buildings. Easily indicating where main points of interest are, tourist highlights, hotels, shops, all ready to explore the local area!
Beautifully Illustrated City, Business Park, Theme Park, Airport, Retail and large industrial site maps.

LOCATION & CITY MAPS - Clear and simple location maps help everyone find where they are and where they need to be.
HOTELS & RESORTS - Bring your Hotel to life using detailed site maps and location advice. BUSINESS PARKS - Beautifully Illustrated Business Park, Airport, Retail and large industrial site maps.
MALLS & SHOPPING CENTRES - Everyone needs to know where their going!  With our detailed Shopping Centre maps visitors can easily locate key stores and destinations with ease.
THEME PARKS - Easily followed Park layouts created to help your customers find that ride or attraction that they simply must try!

The new CARICATURES section highlights our cartoon and character illustration work for corporate, editorial and personal clients.
With over 25 years experience, our published cartoonist and caricaturist can provide the perfect humorous solution. Professionally drawn cartoons or caricatures can make a fabulously fun and quirky gift. Perfect for Corporate Events, Newspapers, Magazines, Websites and personal GIFTS!  Cartoons for companies, appeal to the fun side of your target audience, ideal for child/family related projects, add fun to brochures/guides, brighten up your business, liven up your newsletters!

Design with infinite possibilities...

Cartoons, Caricatures and a Birthday Bash!

Fletcher Ward Design was recently invited to attend a long standing client & friend's 60th Birthday bash at Epsom Downs Racecourse!  A tremendous time was had by all, great company, wonderful food and plenty of loud music.  Thanks Richard, and HAPPY BIRTHDAY!

We were commissioned to produce the invitations and a customised Birthday Card to be signed by all the attendees.  Below is what we came up with…

We are often commissioned to produce caricatures and cartoons for events and personal use, so if you need a special corporate illustration or event card drop us a line.

Tuesday, June 13, 2017

Design to be different

In days past people were less able to be picky about how design and advertising was presented to them. 

Today’s consumers are much more tech savvy and media conscious than any market has been before, so how can firms hope to compete in a landscape where clicking skip or hitting fast forward is easier than it’s ever been? 

A recent research paper, commissioned by adobe, suggests the only way for advertising to thrive is by bringing the focus back onto solid design. 

What exactly is a design led practice? 

The report defines it in the following way: An organisation should view design as a differentiator, something to set their brand apart from others. 

Formal design processes should be established for marketing, product, and customer experience and, ultimately, design plays an integral role in shaping customer experience and should be at the forefront of every company strategy. 

Lets address the phrase ‘customer experience’ for a second. 
What does that mean? 
The modern customer is more able to make the kinds of choices that, metaphorically, sort the advertising wheat from the chaff, to combat a fickle, easily turned off audience, as designers, it is now even more important to create designs which offer the observer an experience which lasts with them and relates to them. 

For over 35 years, at Fletcher Ward Design we have helped to define a creative route in establishing brand’s with their target consumer, from large corporate companies to small independent groups, using good design and solid creative concepts and helping the client’s take that leap into the ‘differentiator’ realm, standing apart from their competition.